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National Retail Federation celebrates 100th anniversary … optimally
by Jeff Sandgren Some of the words we use, we hate ourselves for in the morning. ‘Optimization’ is one of them. ‘Optimization’ is to business-speak as ‘cute’ is to babies. It almost always fits in...
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Shopper engagement sounds like ‘war.’ It is.
By Robert Liljenwall Retail isn’t the same anymore. Consumers are marching into their favorite retailer with their smartphones at the ready … these handy data companions are helping customers analyze...
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